Your questions

Clearwise is a free online platform designed to help people make confident, informed decisions using expert-led guides, articles and tools. We exist to raise the standard of online information and reduce consumer harm, and when requested, provide a trusted route to personalised advice via carefully selected partners.

Yes. You can read our guides and use our tools for free. If you choose to request personalised advice through one of our trusted partners, Clearwise still remains free for you to use.

Yes. All content on Clearwise is written to be impartial, expert-led, and focused on helping people understand their options, not on promoting products or partners.

Our editorial content is created and reviewed independently and is kept separate from any commercial relationships. Partners do not write, edit, approve, or influence our guides or articles, and they have no input into what we publish.

Any introduction to a trusted partner only happens after the content has served its purpose as an independent informational resource, helping people make informed decisions before choosing whether they want personalised advice.

Clearwise content is expert-led; researched, written and reviewed by experienced specialists. We also review and refresh content when guidance, regulations, or best practice changes.

No. The information on Clearwise is general in nature and isn’t a substitute for professional advice. If you want personalised advice, Clearwise can introduce you to an appropriate partner, then you choose whether to proceed.

Clearwise begins by identifying the leading providers in each area we cover and assessing them before any partnership is considered. Providers that don’t meet our standards are not featured on Clearwise, and no provider can pay to be included.

We use a structured assessment based on publicly available information, focusing on factors such as reputation, regulatory standing (where applicable), service quality, transparency, and customer experience. This helps us evaluate providers consistently and fairly to determine who meets our standards.

When you request personalised advice, we recommend an approved partner that’s most relevant to your situation, based on the information you’ve shared. Recommendations are made based on who we believe can help most, not who pays the most, and you’re always free to decide whether to proceed.

No. Clearwise only introduces partners when it’s relevant to what’s been requested and we believe the connection may be genuinely helpful. Personalised advice is always optional, and the decision to proceed is always yours.

Where regulation applies (for example, certain financial or legal services), we work with appropriately authorised and reputable providers. Partners remain independent, and it’s important to confirm that a provider is correctly authorised/regulated for the service you need before proceeding.

Absolutely. Most visitors use the platform purely for the free information. Speaking with a partner is completely optional.

We use technology (including AI tools) to support efficiency; such as improving how we organise information and how we match enquiries to the most suitable partner. However, Clearwise does not publish content without human oversight, and Clearwise itself does not provide AI-generated “personal advice.”

Clearwise is typically paid by partners when we introduce someone who has requested personalised help. This funding model helps keep Clearwise free to use and supports ongoing investment in expert-led content and tools.

No. A partner will only contact you if you choose to submit your details and request personalised support by completing a guided questionnaire.

The partner will contact you directly to discuss your situation and provide personalised guidance or services. Clearwise does not control the advice they provide, and you are under no obligation to proceed.

No. Clearwise does not cover every provider or product available. There may be other providers, routes, or options that could be suitable, so it’s sensible to do your own research and consider independent professional advice before making significant decisions.

Clearwise is built around information first, not products first.

Unlike traditional comparison sites that often rank providers primarily by price or commission, Clearwise starts with expert-led, impartial content designed to help people understand their options before taking any action.

When personalised advice is requested, partners are selected from a pool of assessed leading providers, using quality, suitability, and public trust indicators, not who pays the most. Our assessment relies on public data to ensure fairness, consistency, and transparency.

This clear separation between editorial content and commercial relationships means Clearwise is designed to support informed decision-making, rather than pushing quick conversions.

We keep your information private and only use it in ways you’d reasonably expect.

We don’t share your personal details with other companies unless you ask us to. For example, if you choose to be introduced to a trusted partner for personalised advice. In that case, we’ll only share the information needed to make the introduction, and only with the relevant partner.

We may also contact you directly from Clearwise with helpful information related to what you’ve shown interest in. These messages will always come from Clearwise, and we won’t pass your details to third parties for marketing without your consent.

Your information is stored securely, and you remain in control of how it’s used.

Clearwise was built to support people during important and often challenging moments, so we wanted our business model to reflect that responsibility.

When someone chooses to speak with an expert partner through Clearwise, and that partner confirms they can help, Clearwise donates £1 to Charity. This links our growth directly to supporting emotional wellbeing and helping ensure support is available for people who need it most.

Charity’s focus on listening without judgement and supporting people through difficult moments closely aligns with Clearwise’s commitment to clarity, care, and consumer protection.

You can learn more about our partnership and fundraising goals on our Partnering with Charity page.